This course is available on the BSc in Business Mathematics and Statistics, BSc in Management and BSc in Mathematics, Statistics and Business. This course is available as an outside option to students on other programmes where regulations permit and to General Course students. Not to be taken with ST307.
This course is available on the BSc in Business Mathematics and Statistics, BSc in Management and BSc in Mathematics, Statistics and Business. This course is available as an outside option to students on other programmes where regulations permit and to General Course students. Not to be taken with ST307.
This course will be delivered through a combination of classes and lectures totalling a minimum of 36 hours across Michaelmas Term and Lent Term. This year, some of this teaching may be delivered through a combination of virtual classes and flipped-lectures delivered as short online videos. This course does not include a reading week in Week 6 of Michaelmas Term.
Students are given weekly exercises to work on for discussion in class.
Malhotra, N.K. (2019) Marketing Research: An Applied Orientation?(7th edition), Pearson (earlier editions are also fine).
Exam (60%, duration: 2 hours) in the summer exam period. Coursework (25%) in the ST. Presentation (15%) in the LT. The assessed Case Study work is split into two parts; a group presentation and an individual piece of coursework.