This course is available on the BSc in Business Mathematics and Statistics, BSc in Mathematics, Statistics and Business, International Exchange (1 Term) and International Exchange (Full Year). This course is available as an outside option to students on other programmes where regulations permit and to General Course students. This course cannot be taken with ST327?Market Research: An Integrated Approach or?ST205?Sample Surveys and Experiments. This is a capped course.?
This course is available on the BSc in Business Mathematics and Statistics, BSc in Mathematics, Statistics and Business, International Exchange (1 Term) and International Exchange (Full Year). This course is available as an outside option to students on other programmes where regulations permit and to General Course students. This course cannot be taken with ST327?Market Research: An Integrated Approach or?ST205?Sample Surveys and Experiments. This is a capped course.
This course will be delivered through a combination of classes and lectures totalling a minimum of 30 hours across Michaelmas Term. This year, some of this teaching may be delivered through a combination of virtual classes and flipped-lectures delivered as short online videos. This course does not include a reading week in Week 6 of Michaelmas Term.
Students are given weekly exercises to work on for discussion in class.
Malhotra, N.K. (2019) Marketing Research: An Applied Orientation?(7th edition), Pearson (earlier editions are also fine).
Exam (100%, duration: 2 hours) in the summer exam period.